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Digital Marketing: Should You Hire an Employee, Pay a Firm, or Do It Yourself?

14664976_sSmall business marketing can mean the difference between success and insolvency.

What’s your best option for getting started?

I saw this article this morning from Manta and wanted to share it with you… great stuff!

Marketing budgets are tight—even nonexistent—for small business owners. But digital marketing is key to retaining your customers and attracting new ones. Let’s say you’ve set aside a budget or budgeted some time for marketing. Where do you begin?

You begin by deciding which is right for you: hiring a marketing employee, hiring a marketing firm or doing it yourself.

What’s the right move for your business? Here’s a chart with the pros and cons of each of option:

OPTION 1: HIRE A MARKETING EMPLOYEE

IDEAL FOR:Established employers

Businesses with sales that fluctuate throughout the year

Businesses that rely on marketing & advertising to drive sales

Businesses with the revenue to support a dedicated marketing employee

Businesses with the revenue to fund a marketing expense budget to be spent on tools, collateral & campaigns

NOT IDEAL FOR:One-person businesses

Companies that operate on shoestring or variable budgets.

Businesses that generate consistent, sales through referrals, RFPs or other business development avenues

Companies that already have all the business they can handle should not invest heavily in marketing unless it supports a growth plan.

OPTION 2: PAY A MARKETING FIRM

IDEAL FOR:Businesses who can’t afford full-time help, but can support a small to medium investment in order to grow

Businesses who only need occasional help (say, around a launch campaign or website refresh) on a project basis

NOT IDEAL FOR:Business owners who prefer to work daily on-site with their full team

Businesses with largely fluctuating incomes that cannot guarantee paying invoices on time each month

OPTION 3: DO-IT-YOURSELF

IDEAL FOR:Very small businesses that don’t have the option of hiring

Businesses that have been relying on word-of-mouth referrals, rather than marketing for business development

Business owners with marketing training or experience

Owners who supplement their DIY with affordablemarketing tools & products

NOT IDEAL FOR:Small companies with multiple lines of business or complex marketing needs

Businesses heading into a growth period

Business owners unexperienced with marketing concepts & strategies

Business owners without a moderate amount of time to devote to marketing on a regular, consistent basis

If you would like learn more about how you can make a good decision on which option is best for you and your business – AND get a measurable ROI, call Coach Michael Stelter at Advanced Business Coaching, Inc. (262) 293.3166.
To take a Test Drive on our system visit http://abcgrowthacademy.com/guidedtour

To your success,

Michael Stelter

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our ABC E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the ABC E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

Do You Have A Website That Makes Your Business Money?

9881157_sBusiness owners today are spending a fortune to build a company website with all the bells and whistles. They’re operating under the mistaken belief that “more is better.” In reality, nothing could be further from the truth. Websites don’t sell… relationships sell.

Your prospects must feel that they can trust you and that you have their best interests at heart. They want to feel that they’re dealing with “the expert.” Your website should be designed to establish these vital components in order to increase the bottom line for your business.

What you need to know…

Prospects today won’t give you their time willingly. You MUST earn it, and that means you must give your prospects something compelling to make them want to stick around your website so they can see exactly what value you offer them.

Your website must convince your prospects that your product or service offers “extraordinary value.” And it must resonate with them emotionally. Most websites simply state the features of what you sell, and then expect your prospects to buy it. Prospects today want value. You MUST educate them as to why you’re the one business in your industry that provides them with the most value.

The way you accomplish this is to use what we refer to as “The Marketing Equation.” We’ve discussed this in earlier emails. The Marketing Equation consists of 4 major components… Interrupt (hot button based headline), Engage (subheadline that promises a solution to the headline), Educate (body copy that conveys your extraordinary value) and a compelling Offer (a specific call to action).

Why you need to know this…

To consistently attract more clients to your business… and to effectively convert prospects into clients, it’s critical that you develop a compelling website that offers extraordinary value to your prospects and compels them to instantly want to know more information about your product or service. Your website must focus on the benefits and on the value your business provides that your competition doesn’t.

Your website should offer free access to information… information that quickly and clearly articulates what you do and the benefits and value you offer. A free informational report may compel interested prospects to seek you out once they understand the extraordinary value that you… and you alone provide.

The cost to you if you fail to act…

A well-crafted and well-developed website can generate a tremendous number of new leads for your business. Your “offer” is the key to generating these leads. Offer valuable information, free trials of your product or service or whatever else may be important to your prospects.

When you do a little quirk in human behavior sets in. It’s called “reciprocity.” When you give freely and willingly to help others, they feel compelled to return that generosity through reciprocity. The key is to know and understand specifically what it is your prospects truly “want,” and then give it to them. That earns you the right to ask them to do business with you.

To take a Test Drive on our system visit http://abcgrowthacademy.com/myguidedtour

Enhancing The Lives Of Business Owners

Michael Stelter

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our ABC E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the ABC E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.click here to see for yourself.

Coach Michael Stelter can be found at Advanced Business Coaching, Inc. (262) 293.3166.