Small business marketing can mean the difference between success and insolvency.
What’s your best option for getting started?
I saw this article this morning from Manta and wanted to share it with you… great stuff!
Marketing budgets are tight—even nonexistent—for small business owners. But digital marketing is key to retaining your customers and attracting new ones. Let’s say you’ve set aside a budget or budgeted some time for marketing. Where do you begin?
You begin by deciding which is right for you: hiring a marketing employee, hiring a marketing firm or doing it yourself.
What’s the right move for your business? Here’s a chart with the pros and cons of each of option:
OPTION 1: HIRE A MARKETING EMPLOYEE
|IDEAL FOR:Established employers
Businesses with sales that fluctuate throughout the year
Businesses that rely on marketing & advertising to drive sales
Businesses with the revenue to support a dedicated marketing employee
Businesses with the revenue to fund a marketing expense budget to be spent on tools, collateral & campaigns
|NOT IDEAL FOR:One-person businesses
Companies that operate on shoestring or variable budgets.
Businesses that generate consistent, sales through referrals, RFPs or other business development avenues
Companies that already have all the business they can handle should not invest heavily in marketing unless it supports a growth plan.
OPTION 2: PAY A MARKETING FIRM
|IDEAL FOR:Businesses who can’t afford full-time help, but can support a small to medium investment in order to grow
Businesses who only need occasional help (say, around a launch campaign or website refresh) on a project basis
|NOT IDEAL FOR:Business owners who prefer to work daily on-site with their full team
Businesses with largely fluctuating incomes that cannot guarantee paying invoices on time each month
OPTION 3: DO-IT-YOURSELF
|IDEAL FOR:Very small businesses that don’t have the option of hiring
Businesses that have been relying on word-of-mouth referrals, rather than marketing for business development
Business owners with marketing training or experience
Owners who supplement their DIY with affordablemarketing tools & products
|NOT IDEAL FOR:Small companies with multiple lines of business or complex marketing needs
Businesses heading into a growth period
Business owners unexperienced with marketing concepts & strategies
Business owners without a moderate amount of time to devote to marketing on a regular, consistent basis
To your success,
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