FEAR Is The Mind Killer

This is part of a quote from “DUNE”, one of my favorite movies of all time.  In the movie, the ‘prayer’ was part of a mystical teaching to help the student to recognize fear, control their emotions and face the situation with all of their skills and wit.  It supposes the significant impact that FEAR has on each of us, and, ultimately, that it keeps us from achieving, learning or growing.  The whole quote (listed below) is created to help us through the times when we recognize our FEAR and help us to maneuver a path through it
A great example of FEAR surfaces often with small business owners.  Although there are many emotions experienced by the entrepreneur, it seems that FEAR is more common after they’ve achieved some level of success.  While in ‘start-up’ mode, the fear is FEAR of FAILURE.  This is common, and usually not a surprise, so they push through the FEAR and build the business.  Over time, they grow their client base, they add employees and they become comfortable.  It is this comfort zone that is the pool that allows FEAR to grow.
But, in business, decisions MUST be made.  They may not always be the perfect decisions, but taking no action often creates more problems than making an imperfect decision.  FEAR steals the decision-making power from the business owner… FEAR that clients will leave, that employees will be unhappy, the the economy will change, and on, and on, and on.   FEAR can surface in all aspects of their business.  FEAR keeps them stationary, boxes them in, and with leaves them with limited options.  But FEAR doesn’t have to be a bad thing. 
If business owners can recognize their FEAR and learn from it, this emotion can help them through the challenge and grow their business.  

FEAR = False Expectations Appearing Real.

If we take the emotion out of the situation, evaluate the options and explore the potential results, in almost all cases, the things feared the most are not realistic, probable or even feasible.  With this being true, then our FEAR becomes and indicator of something new and exciting
Recognizing our FEAR can be a great opportunity to innovate, change outside the norm, and grow our business.  With reasonable insights and planning, this is what a business is supposed to do. Using FEAR to help us see that opportunities are ahead and that something needs to change. 
Successful business owners have the emotional control to feel their fear but not be controlled by it.  They realize that fear can be an indicator of future growth potential and that it is often the pre-cursor to change.   And, nothing improves without change.

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.”― Frank HerbertDune