Are you having trouble filling vacant positions with qualified candidates? You’re not alone – 8 out of 10 employers reported difficulty filling positions in a recent CareerBuilder survey, and 50% said finding qualified talent was an issue for them. It can be challenging to attract the right person with the necessary skills, as competition among a limited pool of top candidates sets the odds against you; but these high-demand job seekers are out there, and they’re applying somewhere, so how can you beat the odds?
“If you want something, go get it. Period” – Will Smith, The Pursuit of Happyness
I’ve found this quote to apply to many things in life, and this case is no exception. In today’s highly-competitive job market, you can’t afford to sit around and wait for applications to trickle in. After all, you’re not looking for just anyone, right? You know who you’re looking for, so go get them! I know it sounds much easier than it really is, but here are two things you should know to make it happen:
1. Where Does the Talent Hang Out?
You have to know where something is before you can go get it. Luckily for us, modern technology allows us to connect with virtually anyone in the world, at any time and place. As useful as it is, navigating through cyberspace without direction would make finding anything specific nearly impossible. No need to fret, though – here is a list of the most recent, key information from CareerBuilder that will serve as a guide on your talent search.
The majority of workers find jobs from:
- Job Boards – 67%
- Online Searches – 74%
- Career Sites – 84%
2. Now you know where to fish for talent, but will they bite?
It’s not enough to know where the talent is; knowing how they get there is equally important. The job searches of 9.3 million workers were conducted through mobile devices in March 2013, more than quadrupling the 2.3 million mobile job searchers exactly one year prior.
What does this have to do with you? You’ve got a great website, so you’ve done your part, right? Not necessarily. Though your website and career page might look perfect on your desktop or laptop computer, it probably looks like a nightmare on mobile devices – unless it has been mobile-optimized or is mobile-friendly. Websites that are not mobile-optimized or mobile-friendly often display webpages that are cut off, hard to navigate, and difficult to read, among other inconveniences. Mobile-optimization allows a site to reformat itself for handheld devices and tablets, while mobile-friendly websites simply display accurately on both mobile devices and standard computers.
If your website doesn’t cater to mobile users, you’re missing out on a lot of potentially great hires. In fact, 31% of job searches are done via mobile devices. You might assume that an interested mobile job seeker would apply by desktop computer after realizing that the site is a jumbled mess on their phone. However, I wouldn’t take my chances, as 4 in 10 candidates will abandon the application process if the site isn’t mobile-friendly, and 79% will abandon and go to a different site that is mobile-friendly.
So, there you have it – if you have trouble finding and attracting talent, it’s time to look at your recruiting process and make some changes. Maybe you’ve been holding out on taking the time to recruit via the web and mobile device, thinking it might be a fad. Well, the results are in, and analysts predict that mobile web usage will surpass that of laptop and desktop computers by 2015, so it’s time to take action! To get the talent you want, you must first understand them, go find them, and then do what is necessary to attract them.