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CX – Customer Experience – How Does Your Business Measure Up?

Big Business has seen the ever-growing impact of Social Media, Digital Marketing, SEO, Key Words and Pay-Per-Click.  And, over the past decade has invested time, energy and personnel to develop the process of getting all these tools and tactics to work together to  increase revenue, reduce costs and increase bottom-line profits.

For over 45 years, I’ve been the manager or owner of a small business of one type or another.  I thought social media was more of a phase (like the internet) – but I was wrong.

Since the early 1990’s, Ive searched for the Big Business ‘golden nuggets’ that can effectively work in the small business arena.  These golden nuggets are the tools, techniques and ideas that can be easily applied and have a positive impact  on small businesses- those with less than 50 employees.

Some of those nuggets…Just In Time delivery, Key Performance Indicators,Strategic Business planning, Exit/Transition planning, written hiring on-boarding processes, employee skills / behavioral assessments – just to name a few.

So here is another Golden Nugget = CUSTOMER EXPERIENCE – referred to as “CX” 

BIG BUSINESS INDUSTRY LEADERS have seen 78% growth in terms of market capitalization since 2008 – Forrester & Watermark Consulting

Customer Experience (CX) has become the primary battlefield for attracting, winning and retaining customers.  The rise of CX being used as a key performance indicator is the result of a number of factors, but greater consumer choice and more available information are most prominent.


CUSTOMER EXPERIENCE (CX) is the sum total of a potential or existing customer’s interactions with your brand

Since the turn of the century and with the exponential growth of the use of the internet,  the classic business sales funnel has changed.   The sales new model has the buyer in control at all stages of the sales process because of the vast amount of information available.

The prospective customer’s journey goes from Awareness (of the problem and/or your product or service), Active Evaluation of purchase (Moment of Decision) and Potential Re-purchase.

Maximizing satisfaction with customer journeys has the potential not only to increase customers satisfaction by 20%, but also to lift revenues by up to 15%, while lowering the the costs of serving customers by as much as 20%

To take a Test Drive on our system visit

To your success,

Michael Stelter

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.