You MUST position yourself and your business as that authority or expert, and you CAN’T do that while trying to be everything to everyone.
Most business owners today try to expand their product or service offerings, reasoning (incorrectly) that they’re casting a wider net that will catch more fish. In reality, they’re doing the exact opposite. Your prospects want to feel as though you’re focused solely on the things that are most important to them. If you try to be everything to everyone, you become nothing to no one.
The key is to discover what your ideal clients really want and make that your “niche” market.
A mere 20% of your current clients are producing 80% of your total business revenue. Those are your ideal clients, and they love what you do and what you provide for them. When you select the area that attracted them to you as your niche market, you immediately begin to attract this type of client in droves.
Your revenue and profits begin to skyrocket, and you will actually begin to work fewer hours. You will “play” at what you do instead of work at what you hate. If you fail to create a niche market for your business, the cost to you may be staggering…
- You lose revenue and profit.
- You work longer and harder.
- You lose the chance to build a valuable business asset.
- You will be forced to compete forever on price
- You will never become unique or differentiate your business from your competition
These are the secrets business owners must know to effectively position their business in the proper niche market that will explode their revenue.
Enhancing The Lives Of Business Owners
P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our ABC E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.
We created the ABC E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses.click here to see for yourself.
If you would like learn more about how you can find your IDEAL client – click here or call Coach Michael Stelter at Advanced Business Coaching, Inc. (262) 293.3166.