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Digital Marketing: Should You Hire an Employee, Pay a Firm, or Do It Yourself?

14664976_sSmall business marketing can mean the difference between success and insolvency.

What’s your best option for getting started?

I saw this article this morning from Manta and wanted to share it with you… great stuff!

Marketing budgets are tight—even nonexistent—for small business owners. But digital marketing is key to retaining your customers and attracting new ones. Let’s say you’ve set aside a budget or budgeted some time for marketing. Where do you begin?

You begin by deciding which is right for you: hiring a marketing employee, hiring a marketing firm or doing it yourself.

What’s the right move for your business? Here’s a chart with the pros and cons of each of option:


IDEAL FOR:Established employers

Businesses with sales that fluctuate throughout the year

Businesses that rely on marketing & advertising to drive sales

Businesses with the revenue to support a dedicated marketing employee

Businesses with the revenue to fund a marketing expense budget to be spent on tools, collateral & campaigns

NOT IDEAL FOR:One-person businesses

Companies that operate on shoestring or variable budgets.

Businesses that generate consistent, sales through referrals, RFPs or other business development avenues

Companies that already have all the business they can handle should not invest heavily in marketing unless it supports a growth plan.


IDEAL FOR:Businesses who can’t afford full-time help, but can support a small to medium investment in order to grow

Businesses who only need occasional help (say, around a launch campaign or website refresh) on a project basis

NOT IDEAL FOR:Business owners who prefer to work daily on-site with their full team

Businesses with largely fluctuating incomes that cannot guarantee paying invoices on time each month


IDEAL FOR:Very small businesses that don’t have the option of hiring

Businesses that have been relying on word-of-mouth referrals, rather than marketing for business development

Business owners with marketing training or experience

Owners who supplement their DIY with affordablemarketing tools & products

NOT IDEAL FOR:Small companies with multiple lines of business or complex marketing needs

Businesses heading into a growth period

Business owners unexperienced with marketing concepts & strategies

Business owners without a moderate amount of time to devote to marketing on a regular, consistent basis

If you would like learn more about how you can make a good decision on which option is best for you and your business – AND get a measurable ROI, call Coach Michael Stelter at Advanced Business Coaching, Inc. (262) 293.3166.
To take a Test Drive on our system visit

To your success,

Michael Stelter

P.S. Please remember that at any time you feel ready and qualified to move forward and acquire the professional help that can enable you to build the business of your dreams, just click here and check out our ABC E-Learning Marketing System™. It’s helping small business owners just like you get the answers and the help they need to build the business they have always wanted.

We created the ABC E-Learning Marketing System™ with the perfect combination of online resources, tools and support to get you out of any financial distress you’re presently experiencing… help you get laser-focused on your highest income-producing activities… and help you develop and then apply the fundamentals that build multimillion dollar businesses. click here to see for yourself.

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